Without a strong and robust Brand your sales efforts cost more, your service levels are required to be higher, your promotional costs are higher, your product development costs are higher, your channel opportunities are reduced.

It is all bad news when you have poor Brand image or an unsuccessful rebrand.

Conversely, strong Brands enjoy less promotional effort to gain the same awareness, are able to trade off their Brand when things go bad and the value of the company is a lot higher – impacting share price and sale price of the company.

At Fa’toomsh we create Brands that have cut through and market presence – building it in to your IP and company worth.

Having a site planned and structured to strengthen your Brand whilst also delivering your Marketing objectives is often easier than it sounds.

The priority is to ensure that client (internal and external) expectations are part of the design and implementation mix.

Whether it’s internet, intranets or extranets – we work with the Marketing and IT teams to get the strategy right from the clients’ end. Then we make sure it works in an easy and simple manner.

Sounds like logic – but there are quite a few companies out there that can’t get it right – just look up their web site (if you can find it)!

They are dynamic documents that are both by their very nature, forward and reverse planning tools.

Sales Budgets need to work in with Product Budgets which in turn roll up into the Marketing Budget.

From our work for and within companies, we know how the process works, who the stakeholders are and what the fundamental outcomes for each budget process are.

We will work with you to develop a budget that provides you with the most “bang for the buck” in the areas that matter – but are often never linked: sales, product and marketing.

1. The ease and understanding of the message(s)
2. Building a strong, credible Brand
3. Providing a point of difference from your competitors
4. Saving you money through reduced sales time and reduced print costs

Building great design into a Brand logic that creates a new or updated logo is just one element.

At Fa’toomsh, making your whole corporate livery work from the web site to the business cards, from the word, powerpoint and fax templates right through to your press ads and corporate signage is what we do.

We ensure the design process is part of the business “strategy” process. Making design complimentary not contradictory.

To see samples of our recent design work, visit Our Work.

Business Analysis takes the market and sales information (analysis) then overlays the corporate goals and provides empirical evidence to support or contradict the premise.

Marketing uses these facts and data to form the basis of marketing and business strategy going forward.

Our planning sessions and business development days draw out much of the data required to begin appropriate business analysis.

For example, whether it’s a Sales Plan, Market Research Plan or Communications Plan – the varied and complex nature of the industry, your competitors, your goals and Brand (in)capability mean they must interelate, make sense and spell out the TRUE lay of the land.

Fa’toomsh can build and integrate the following plans into your business:

• Marketing Plan
• Sales Plan
• Product Plan
• Research Plan
• Brand Plan
• Communications Plan
• Business Plan

Whether they are CDRom’s or DVD’s – for training and product development purposes or e-newsletters to external clients or staff members – multimedia applications are cost effective and targeted.

Fa’toomsh have over 10 years experience in the creation and delivery of both multimedia strategy and core development applications.

We work with the strategic requirements and the user interface to develop a strategy, that when implemented, saves time, money, meets objectives, enhances the companies’ Brand – and more importantly provides lasting observable benefit to the client/user.

It also allows us to bring management, Board and staff to a unified understanding of the market, the issues that need to be fixed and the opportunities that need to be explored.

Business Development Days allow you to develop short term revenue plans whilst simultaneously planning for medium and long term sales.

It allows you to prioritise efforts, equip sales and Business Development teams. It sets parameters and success criteria needed to be successful whilst supporting strategic company goals.

Without doubt this is the most under-utilised marketing function and undermines the credibility of marketing specialists who cannot do it well.

As a “Marketing House” we know that many companies do not always see the value of marketing – or even planning in some cases.

So to help out, here are some examples of the planning we do and some testimonials of those who have used them.

The outcomes are important, as in most instances they were “unexpected” in the clients’ mind – but as good marketers they were not a surprise to us.