Archive for the ‘Services’ Category

BRAND is the most important part of your business.

Without a strong and robust Brand your sales efforts cost more, your service levels are required to be higher, your promotional costs are higher, your product development costs are higher, your channel opportunities are reduced.

It is all bad news when you have poor Brand image or an unsuccessful rebrand.

Conversely, strong Brands enjoy less promotional effort to gain the same awareness, are able to trade off their Brand when things go bad and the value of the company is a lot higher – impacting share price and sale price of the company.

At Fa’toomsh we create Brands that have cut through and market presence – building it in to your IP and company worth.

Web strategy and web design are an ever increasing important part of the marketing armoury.

Having a site planned and structured to strengthen your Brand whilst also delivering your Marketing objectives is often easier than it sounds.

The priority is to ensure that client (internal and external) expectations are part of the design and implementation mix.

Whether it’s internet, intranets or extranets – we work with the Marketing and IT teams to get the strategy right from the clients’ end. Then we make sure it works in an easy and simple manner.

Sounds like logic – but there are quite a few companies out there that can’t get it right – just look up their web site (if you can find it)!

Budgets form the cornerstone of the business planning cycle.

They are dynamic documents that are both by their very nature, forward and reverse planning tools.

Sales Budgets need to work in with Product Budgets which in turn roll up into the Marketing Budget.

From our work for and within companies, we know how the process works, who the stakeholders are and what the fundamental outcomes for each budget process are.

We will work with you to develop a budget that provides you with the most “bang for the buck” in the areas that matter – but are often never linked: sales, product and marketing.